We wrote in our last post about how the proliferation of cloud-based, cost efficient tools can help marketers and entrepreneurs everywhere succeed. Another topic that we have seen in our Twitter feeds and inboxes: how to use freelancers.
This adage article talks about how Madison avenue uses freelance depending on the amount of new business coming in. Not that this is news to anyone - freelance has been around forever. This article from Under30CEO.com gives advice on how to bootstrap a startup using freelancers. Both really awesome articles from really smart people.
The common thread with these articles isn’t that they’re ground breaking journalism, but that they are dispensing knowledge. Knowledge that first time entrepreneurs can take advantage of.
Lean start-ups (no, not these types of lean start-ups) are getting odds that start-ups before them never got. Free storage, free analytics, free access to your ideas from anywhere, getting customers inexpensively. And if you look in the right places (and are on a never ender search for content and knowledge), it’s out there. Hell, I even thought I heard some inspiration from a Chrysler commercial yesterday that aired during Mad Men.
So how can marketers and entrepreneurs increase their chance of success? Just look and you may find it.